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How to Prepare for the Return of the Chinese Traveler

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On Wednesday, we published an in-depth look at China’s outbound tourism. Check out the highlights of the report and catch the headlines from the week’s travel news.

Jason Klemmet

first things

On Wednesday, we published an in-depth look at China’s outbound tourism from Asia editor Peden Doma Bhutia. The spark to the story came from a discussion she had with Trip.com Chief Operating Officer Schubert Lou at the Skift Global Forum East in December. “The article is an attempt to clear the clutter and talk about how the Chinese tourist has changed and how travel destinations should address this change,” Bhutia told me this week. “Call it perfect timing too, the deep dive came out on the day China cleared its last Covid-induced hurdle to travel and resumed issuing tourist visas.”

Take the time to read it this weekend.

Speaking of time, you’re almost running out of time to register for the Skift Future of Lodging Forum on March 29th in London. We’ve added new speakers and set the full agenda, which you can see here. The Early Bird price is over, but readers of this weekend roundup can save 15% with promo code WEEKEND.

Top Headlines

Vacasa is seeing an increase in properties leaving its platform

Vacasa is looking to reach profitability in 2023 as homeowners exit its platform and predicts gross booking values ​​will fall. hard stuff.

Augmented Reality could breathe new life into history tourism

History is a unique asset to each travel destination, but often one that doesn’t generate much excitement from travelers, especially as they continue to gravitate towards unique travel experiences. Augmented reality and virtual reality could be a key for destinations looking to take advantage of more of their rich past.

To hear CEO Ed Bastian: It’s Delta’s world, we just live in it

Delta Air Lines CEO Ed Bastian has been on the road a lot lately sharing his airline’s story. What a change three years can make. Read what makes Bastian so optimistic.

Cvent is acquired by Blackstone in a $4.6 billion deal

The world’s largest company for event technology goes back into the private sector. Blackstone will soon own Cvent and is optimistic about restoring events and travel. After an initial offer was rejected, the deal is valued at around $4.6 billion.

Accor goes global with subscription cards to increase hotel loyalty

The travel industry has been dealing with the subscription model for several years. But Accor is the first major hotel group to launch global paid subscription cards that give guests access to discounts and perks at hotels around the world.

Bankruptcy was exactly what Thai Airways needed

Sometimes bankruptcy is just what the doctor ordered. Thai Airways, Thailand’s largest airline, stunned the aviation world with an impressive 21 percent operating margin for the October-December quarter.

Cambodia relocates Angkor Wat communities in controversial tourism patch

Cultural sites like Angkor Wat must be preserved, but this must not be at the expense of local livelihoods. Destinations should not treat the two as if they are at odds with each other.

Asia-Pacific overtakes Europe on the upswing: New Skift Travel Health Index

The Asia-Pacific region is on track for a rapid recovery, helped by the reopening of China and the Lunar New Year. As China prepares to travel again, the global tourism industry must keep up with growing demand.

Inspirato is listed on Airbnb, Vrbo and lower prices for a new phase of growth

Inspirato hopes to reverse the missteps of rapidly growing its portfolio with longer leases by lowering rates and using third-party distribution channels. With moderate growth, the path to profitability is paved.

Chinese overseas travel intention

With almost all international doors now open, Chinese travelers are ready to travel. Read the full report now.

Skift / Dragon Tail Research


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