Today’s travel landscape is an indication that the industry is resurgent around the world. Now is the time for hoteliers and destination marketers to reinvigorate their strategies to better serve and attract bookings to their key audiences, especially travel agents. A new research study by Amadeus and MarketCast, a leading research and analytics provider, shows ways to capture greater demand from travel agents in Global Distribution Systems (GDSs), one of their preferred booking channels.
Discover the results of the study and benefit from actionable tips by downloading the report. Find out what the current preferences of travelers and travel agents are, how GDS usage has changed compared to other booking channels, how to create the ideal GDS advertisement and much more.
For more information on effective marketing for travel agents on GDS, visit Be sure to check out our webinar recording where we presented the survey results.
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