The future looks bright for in-house SEO professionals, despite coming through a long period of uncertainty with frequent algorithm changes and layoffs.
Recent trends show that companies are increasingly looking to integrate SEO into their broader marketing efforts, and in-house SEO professionals are demanding competitive salaries.
But that doesn’t mean the industry is without setbacks — in-house SEO professionals still face unique challenges in the space.
And as you begin to set your strategy for next year, you need to know what they are and how they may impact your efforts.
Luckily ours Status of SEO The breakout report contains all the internal SEO insights you need to move forward.
Inside you’ll find tons of first-party data to inform your SEO strategy and boost your department’s performance in 2023.
We collected information from SEO experts like you on the following topics:
- New business strategies.
- Success Metrics.
Download our special internal SEO report and learn how to set your team up for success for the next year.
Top in-house insights from State of SEO
- The competition for experienced in-house SEO professionals who earn high salaries is fierce.
- In-house SEO professionals face unique challenges in their roles at larger organizations.
- Leads are not well understood and proving ROI can be difficult.
Internal SEO Budget Trends
More than 50% of our survey respondents reported working on budgets of $5,000 or less. Additionally, budgets for in-house SEO teams vary significantly.
While internal business-to-business (B2B) teams had an average budget of $2,628.54, business-to-consumer (B2C) and e-commerce teams had almost $1,000 more to spend.
How internal budgets are allocated
Regardless of budget size, the top five areas where both B2B and B2C in-house SEO professionals spent were:
- Onpage SEO (14.8%).
- Content marketing (12.5%).
- Technical SEO (12.4%).
- Web development (9.6%).
- Link building (9.0%).
For more budget trends in internal SEO, see the full supplemental report.
Biggest challenges for in-house SEO professionals
According to our survey results, 73.8% of in-house SEO professionals saw an increase in ROI for their efforts this year. But that doesn’t mean that this year has been without its challenges.
Many SEO pros say they’ve struggled with things like strategy issues, aligning with other departments, and scaling their strategies — but the biggest obstacle in-house SEO pros have faced this year? A lack of resources.
In fact, 21.0% of in-house SEO professionals cited resource constraints as a major challenge.
Ready for the next step?
If you’re an in-house SEO pro trying to differentiate yourself from the competition in 2023, it’s time to plan your next step – and with our State of SEO: In-House Report you’ll have all the data you need on your fingertips.
Want to know more about the current state of in-house SEO? Read the exclusive report to inform your strategy for the next year.
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